UTM and Pre-Pop Specifiations

• UTM Spec

  Key	Required	Description	Example
  aid	True	Affiliate ID - Used to identify Traffic Providers Company Name (To be provided by CMG). please contact [email protected] to get your affiliate_id	aff_123
  pid	False	Partner ID - If you work with various partners, you can use this field to identify which partner sent the traffic. Its a open field and you can use any value you want, based on your internal tracking	partner_xyz
  utm_source	True	Identifies which site sent the traffic, and is a required parameter.	google, newsletter, facebook, tiktok
  utm_medium	True	Identifies what type of link was used, such as cost per click or email.	cpc, cpl, cpa, banner, email, organic_social, paid_social, referral, sms, text, video, web
  utm_campaign	True	Identifies a specific product promotion or strategic campaign.	webinars, spring_outreach, summer_listing, fall_open_house
  utm_term	True	Identifies UTM tag to track search keywords or key phrases. This parameter is most commonly used in paid search ads	Best%20University, Best+University, Top+Schools+in+Florida
  utm_content	False	Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads.	video_ad, text_ad, ugc_ad, blue_banner, green_banner
  subid	False	Option field to track any additional information you want to pass.	anything
  placement	False	Agency or Partner's internal ad placement	Facebook_Mobile_Feed, Facebook_Stories, Instagram_Stories

  Example UTM Construct

  https://stage.schoolmatchpro.com/?aid=aff_123&pid=partner_xyz&utm_source=google&utm_medium=cpc&utm_campaign=summer_listing&utm_term=Best University&utm_content=blue_banner&subid=some_subid&placement=smp_self_placement

• Pre-Pop Spec

  Key	Required	Description	Options
  skip_filled_question	False	if True, user will be taken directly to the results page if they have already filled out the form via prepop. If a prepop field is missing, user will be sent to missing prepop question page before taking them to the results page	True or False or 1 or 0
  email	False	User's email address	[email protected]
  first_name	False	User's first name	William or William-Jr or William Jr
  last_name	False	User's first name	Carter or Smith-Carter or Smith Carter
  phone_1	False	User's phone number (no dashes or spaces or +1)	2695063517
  street_1	False	User's street address line 1	2301 Three Rivers Rd
  street_2	False	User's street address line 2	Farminton Hills
  city	False	User's city	Detroit
  state	False	User's state (2 letter abbreviation)	MI or mi
  zip	False	User's zip code (5 digits)	49093
  area_of_study	False	User's area of study (Single or Multiples Options Allowed) - seprated by comma (without space) if multiple. See the example construct below	ADN - Art & Design BUS - Business CTC - Computers & Technology CJU - Criminal Justice CUL - Culinary EDU - Education & Teaching ENT - Entertainment HLW - Health & Wellness HOS - Hospitality LAN - Language LAP - Legal & Paralegal LAR - Liberal Arts MPT - Massage And Physical Therapy NUR - Nursing PCO - Psychology And Counseling REL - Religious Studies SCI - Science & Engineering TRA - Trade & Vo-Tech
  degree_of_interest	False	User's degree of interest (Single or Multiple Options Allowed) - seprated by comma (without space) if multiple. See the example construct below	DEP - Diploma ASC - Associates BAC - Bachelors FIV - 5 Years or more
  modality	False	User's modality (Only Single Option Allowed)	CAM - On Campus/In Person ONL - Online BOT - Both
  start_duration	False	User's timeline on when they are ready to join a program (Only Single Option Allowed)	IMM - Immediately 13M - 1-3 Months 46M - 4-6 Months
  highest_education_level	False	User's highest education level (Only Single Option Allowed)	NHD - No High School Diploma or GED GED - GED HSD - High School Diploma SC1 - Some College 1-10 Credits SC2 - Some College 11-30 Credits SC3 - Some College 31-60 Credits ASC - Associates BAC - Bachelors MAS - Masters DOC - Doctoral HOG - High School Diploma or GED SOC - Some College
  is_us_citizen_or_resident	False	User's citizenship status - if they are US Citizen or Resident	True or False or 1 or 0
  is_military	False	User's military status - if they are in military or associated with military in any way	True or False or 1 or 0
  military_branch	False	If is_military is True then this is REQUIRED, what is their military branch (Only Single Option Allowed)	MAR - Marines ANG - Army National Guard NAV - Navy ARM - Army COG - Coast Guard ANG - Air National Guard AIF - Air Force
  military_affiliation	False	If is_military is True then this is REQUIRED, what is their military affiliation (Only Single Option Allowed)	ACD - Active Duty CIN - Civilian (Non-Military) MIS - Military Spouse RES - Reserve RET - Retired VET - Veteran
  military_relationship	False	If is_military is True then this is REQUIRED, what is their military relationship (Only Single Option Allowed)	SPO - Spouse SLF - Self FRI - Friend PAR - Parent PAR - Partner CHI - Child GRA - Grandparent OTH - Other
  has_internet_access	False	If user has internet access or not	True or False or 1 or 0
  age	False	User's age (Only Single Option Allowed)	UND - Under 18 18T - 18-25 26T - 26-35 36T - 36-45 46T - 46-55 55P - 55+

  Example Pre-Pop Construct

  https://stage.schoolmatchpro.com/?skip_filled_question=True&[email protected]&first_name=William&last_name=Carter&phone_1=2695063517&street_1=2301 Three Rivers Rd&street_2=Farminton Hills&city=Detroit&state=MI&zip=49093&area_of_study=ADN,CJU,LAP&degree_of_interest=ASC,BAC&modality=BOT&start_duration=IMM&highest_education_level=ASC&is_us_citizen_or_resident=True&is_military=True&military_branch=MAR&military_affiliation=VET&military_relationship=SPO&has_internet_access=True&age=36T

• Example UTM + Pre-Pop Construct

  https://stage.schoolmatchpro.com/?aid=aff_123&pid=partner_xyz&utm_source=google&utm_medium=cpc&utm_campaign=summer_listing&utm_term=Best University&utm_content=blue_banner&subid=some_subid&placement=smp_self_placement&skip_filled_question=True&[email protected]&first_name=William&last_name=Carter&phone_1=2695063517&street_1=2301 Three Rivers Rd&street_2=Farminton Hills&city=Detroit&state=MI&zip=49093&area_of_study=ADN,CJU,LAP&degree_of_interest=ASC,BAC&modality=BOT&start_duration=IMM&highest_education_level=ASC&is_us_citizen_or_resident=True&is_military=True&military_branch=MAR&military_affiliation=VET&military_relationship=SPO&has_internet_access=True&age=36T